How to Check Artificial Jewellery Quality Before You Buy: 7 Simple Checks

Artificial and imitation jewellery ranges from very well made to very flimsy, and the price does not always tell you which is which. Here are seven checks you can make in a shop, or online with a photo or video, before you pay.

1. Hold it and feel the weight

A well-made piece feels solid and finished. If it feels hollow, bendy or rough at the joints, look at it more closely before you buy.

2. Look at the stone settings

Stones should sit level and firm, with no gaps and no visible glue around them. Run a finger over the surface. Loose or uneven stones are the first thing to fail.

3. Turn it over and check the back

The back shows how carefully a piece is made. Edges should be smooth and the finish even. This matters most for earrings, brooches and anything that sits against your skin or clothes.

4. Test the clasp, hook or post

Open and close it a few times. A clasp should close with a firm click, and an earring post should sit straight. A weak clasp is how people lose jewellery.

5. Check the colour in daylight

Shop lights flatter everything. Look at the piece in natural light and check that the colour is even, with no patches or spots. If you are buying online, ask for a photo or short video taken in daylight.

6. Ask what it is made of

Ask the seller about the base metal. If your skin reacts to some metals, say so and ask before buying. A seller who answers plainly is a good sign.

7. Read the return policy before you pay

Find out what happens if a piece arrives damaged, and how long you have to report it. Keep the unboxing video when you open a parcel, because it is the clearest proof if something is wrong. You can read ours on the refund policy page.

Looking after it once you buy

Even a well-made piece lasts longer with care. Keep it away from perfume, water and moisture, and store it in a box after wearing. Our jewellery care page has the full steps.

Come and check ours

The easiest way to apply these checks is to hold the piece yourself. We are at 23 Gujarat Vihar, opposite Preet Vihar on Vikas Marg, open daily from 10 am to 8 pm, and our prices are fixed. If you cannot visit, WhatsApp us and ask any of the questions above. You can browse the pieces in Shop All, or read how kundan, polki and American Diamond differ.