Artificial, Imitation or Real Jewellery: What Should You Buy?

Quick answer: In India, artificial jewellery, imitation jewellery and fashion jewellery all mean jewellery made without real gold or precious stones. Real jewellery is an investment and changes in price with the gold rate. Artificial jewellery is for wearing, styling and variety, at a fixed price.

Are artificial and imitation jewellery different?

No. The words are used interchangeably. Both describe jewellery designed to look like kundan, polki, temple or diamond jewellery without using real gold or precious stones. Stella Casa's jewellery is artificial (imitation) jewellery, and we say so clearly on every product page.

How does it compare with real gold jewellery?

• Price: real gold changes in price every day with the gold rate; artificial jewellery stays at a fixed price. Our prices do not move with the market.
• Purpose: real jewellery is often bought to keep, pass down or invest. Artificial jewellery is bought to wear, match outfits and refresh your look.
• Variety: because it costs less, you can own bridal, festive and occasion pieces without a large spend.
• Care: artificial pieces need simple care: keep them dry, away from perfume, and store them in a pouch. See our care guide.

When does artificial jewellery make sense?

It works well for weddings you attend, festivals like Diwali, cocktail nights and gifting, where you want a standout look without wearing real gold. It is also a good way to try a bold look before deciding whether you want it in real gold later.

What to look for when buying

• A store that clearly says the jewellery is imitation, so there are no surprises.
• Clear photos from several angles and honest size details.
• Clear care instructions, so you know how to keep the finish looking its best.
• Clear delivery and replacement policies. Ours are on the FAQ page.

Explore our artificial bangles and cocktail rings, or visit the Stella Casa store in East Delhi, opposite Preet Vihar on Vikas Marg.